What cross-hospital price discovery should look like
By Ashwin Pingali 5 min read
An honest roadmap — geographic and plan-aware filtering, quality overlays, and multi-state expansion, with the constraints that go with each.
The procedure pages on this site already do something the federal price-transparency rule does not — fold every Colorado hospital's published rates for the same code into one comparable view. That is real progress against the original problem (covered in the anchor piece on shoppable-services gaps). It is not yet what cross-hospital price discovery should mean for a consumer.
This piece lays out where the atlas is now, where it is going, and the honest constraints between here and there. It is a roadmap, not a launch announcement.
Where we are today
Three views are live across the atlas:
- · Per-procedure comparison across all Colorado hospitals. Each procedure page shows a 25th-to-75th percentile band, a Colorado median, median cash and gross, and a per-hospital ranking from cheapest to most expensive. All commercial; government payers excluded (methodology).
- · Per-hospital pages. Each hospital page shows that hospital's median commercial rate per procedure, its rank against the Colorado distribution, and the procedures where it is cheapest or most expensive.
- · Per-payer pages. Each payer index lists the hospitals where the payer has posted negotiated rates. Caveats apply — MRF presence is not in-network proof, and we say so on every payer page.
The three are sufficient for an interested reader to do meaningful price homework. They are not sufficient for the most common question a real patient asks, which is: "What is the cheapest in-network hospital for this procedure within reasonable distance of where I live?"
Where we are going
Geographic filtering
"MRI within 25 miles of Denver" is the obvious next layer. We have hospital addresses; we don't yet have lat/lon enrichment that would make distance filtering exact. The work is small in absolute terms — geocode every hospital once, store coordinates next to the existing address fields, and add a distance-from-zip query to the procedure pages. The pacing constraint is that the geocoding has to be auditable: every hospital location displayed has to be the address the hospital itself publishes, not an estimated centroid.
Plan-specific filtering
The MRF data already includes payer-and-plan rows for most hospitals. Surfacing them as a clean filter — "show me what Anthem Blue Cross has negotiated for CPT 73721 across all reporting Colorado hospitals" — is mostly a UI question. The honest constraint is that there is no industry-standard plan-name registry. Anthem's commercial PPO might appear in one MRF as `anthem-bcbs-ppo`, in another as `anthem-comm-ppo`, in a third as `BCBSCO-PPO`. Plan-name normalisation is a long tail of edge cases. We will not promise plan-level filtering until the normalisation layer is verifiable per hospital.
Quality overlays
Price without quality is half a comparison. The CMS Hospital Compare program publishes star ratings, readmission rates, patient-experience scores, and process-of-care measures. Linking to those on each hospital page is straightforward; presenting them in line with price (so a reader can compare a $353 MRI knee at a 3-star hospital against a $7,000 MRI knee at a 5-star hospital) is the point of the integration. We will link the data rather than host it — it is not our dataset.
Multi-state expansion
Colorado is the first state because the parser, link graph, editorial layer, and validator integration could all be exercised end to end on one state's data before scaling. The next state is whichever state's MRFs the existing pipeline already parses cleanly enough to backfill — we will publish an explicit "state coverage" page when the second state ships. Expansion is sequenced behind data-quality bars, not behind a marketing schedule.
The honest constraints
Three things will not be fixed on our side, no matter how much engineering we put into the surface:
- · Upstream MRF data quality. Hospitals publish what they publish. When a hospital reports an obviously implausible rate or omits a payer, we surface the gap on the workspace scorecard — but the source has to be the hospital correcting its file, not us substituting a number.
- · Plan-name normalisation. Without an industry-wide plan registry, plan-level filtering will always be best-effort with disclosed caveats. We will keep adding to the normalisation map; we will not pretend it is complete.
- · Bundled vs. unbundled billing. A hospital MRI knee row is the facility component. Radiologist professional fees, anaesthesia, contrast — these are billed by other entities. The site cannot reconcile across entities the patient never sees on a single bill.
Publisher first, product second
The position on the about page is straightforward: this is an editorial atlas, not a feature factory. Aggregation across hospitals is the product. Geographic and plan-aware filtering, quality overlays, and multi-state expansion are presentation layers on top of the aggregation. The order matters — pretty filters on bad data is worse than the federal disclosure was to begin with. The data layer comes first; the comparison surface follows.
What that means in practice: editorial decisions (what to publish, what to disavow, what to caveat) take precedence over feature decisions. A filter we cannot stand behind methodologically will not ship until it can be stood behind. Every figure traces back to a hospital's own MRF, full stop — see the editorial policy for the longer commitment.
How to get notified
There is no newsletter signup form yet — we will add one when there is something material to announce. In the meantime, clear-price-corrections@geninspired.com is the contact for any of the following: "my state isn't here yet," "this hospital's price looks wrong," "my plan should be filterable," or "I'm a hospital pricing team and want workspace access." Every email gets read; corrections feed directly into the next refresh cycle.
- When will geographic filtering be available?
- Soon, but not on a published timeline. The work is gated on hospital-location verification, not engineering — every coordinate traces to a public OpenStreetMap record for that hospital, with the geocoder query and response committed alongside for audit. Expect it before a second state ships.
- When will the second state ship?
- When that state's MRFs parse cleanly through the existing pipeline at the same coverage bar Colorado already meets, and the hospital-link graph is verified end to end. The pacing constraint is data quality, not engineering capacity.
- Can I filter by my specific insurance plan today?
- Not yet, beyond the per-payer index. Plan-name normalisation is the long-tail constraint — see the section above. The current best workflow is: open the procedure page, then check the per-hospital table for the rate posted under your payer's commercial line, and call the hospital with the CPT code in hand to confirm in-network status.
- Will hospitals or payers ever pay to influence rankings?
- No. The editorial policy commits to that explicitly. Aggregation that takes payment to elevate or hide hospitals is no better than the original 6,000-files-on-6,000-websites problem — it just hides the bias behind a UI.
Related procedures
CPT 73721 · Imaging
MRI of the Knee, Without Contrast
MRI of the knee without injected dye, used to evaluate joint pain, ligament tears, meniscal injury, and other soft-tissue conditions.
CPT 45378 · Cancer Screening
Colonoscopy, Diagnostic
Diagnostic colonoscopy to examine the colon for polyps, bleeding, or other findings. Often follows an abnormal stool test or symptoms.
CPT 77067 · Cancer Screening
Screening Mammography (Bilateral)
Annual or biennial screening mammogram for breast cancer detection. Recommended for women starting at 40-50 depending on guideline body, continuing through age 74.
Related collections
Numbers and citations on this page trace back to hospitals’ own machine-readable files under 45 CFR §180.50. See the methodology page for how the prices are aggregated, and the editorial policy for what we will and won’t do as a publisher.